Advantage 1:You are your own boss and you make all the strategic decisions on your own
Advantage 2:Your opinion is all that matters
Advantage 3:Your boundaries are defined by your own abilities
Advantage 4:You keep all the profits
Disadvantage 1:You miss out on crucial industry knowledge possessed by the veterans of that industry
Disadvantage 2:You make all the decisions yourself, whether they are good or bad
Disadvantage 3:You endure all the burdens throughout the life of your endeavor
Disadvantage 4:You will have to enter new markets and explore new products all by yourself